1. Increased Traffic – Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your store, office or Web site. Give your customers and prospects a reason to choose your business over the competition by offering exclusive coupons and discounts.
2. A Larger Email Marketing list – Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons. That way you’ll have an opportunity to follow back up with them to resell.
3. Increased Sales and Repeat Sales – Remember, when customers visit your store, office or site to redeem a coupon, they will very likely buy more than just the item promoted thereon. Same goes for a discount. Both new, and existing customers may be motivated to try a new product or service they would not have considered otherwise.
4. Viral Marketing – Take advantage of word-of- mouth referrals by encouraging your customers to forward your coupons to interested friends or family members. It is the oldest and least expensive form of advertising.
5. Increased Customer Loyalty – Develop relationships with...
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