7 Things That Distinguish A Good Sales Letter From The Rest
You dont need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If its your first time to write one, all you need to exert is a bit of time and effort and youll sure to produce a good sales letter in no time.
7 Things that Distinguish a Good Sales Letter from the Rest
A Good Sales Letter is Easy on the Eye.
Whether its an email or an actual letter, reading it must not be difficult for anyone with relatively good eyesight. Firstly, the font size must be at least 11 but no greater than 13 because anything more would take up too much space. Use special fonts only for emphasizing certain points but the main body of your content must still be written in easily understandable font like Times New Roman or Arial. Choice of colors is also important. Use dark ink for light backgrounds and vice versa. This may seem like common sense stuff, but youd be surprised to know just how many people have continuously violated this rule!
A Good Sales Letter is of Appropriate Length.
There are unwritten rules regarding the appropriate length for sales...
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