Sales letters, whether in actual mailed letter or email format, is probably one of the most tedious and annoying means of advertising ever devised. From a customer perspective, getting your physical mail box flooded with flyers and your email inbox stuffed with spam is NOT a good way to start out the day. From a salesman or business owner’s perspective, trying to offer people a product that you KNOW will actually help them becomes more difficult because the public in general is becoming more jaded from all the trash letters being sent out by half baked marketing groups with substandard products. To this end, here are 7 tips from an irritable consumer to give some advice to people making sales letters:
Honesty is the best policy – nobody likes a scammer, with the sole possible exception of the scammer himself and any associates who make a profit alongside his sales. Those “wonderful” people aside, everybody else would rather take a scammer, disembowel him, and hang him from a flagpole by his intestines. So first thing’s first: you want us to read your letters? Shoot straight and don’t hide or lie about facts.
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