The downfall of many would-be successful internet marketers is that they just cant get the revenue to expense ratio right. High on the list of culprits is paying too much to drive traffic to their websites. One way to fix this is to concentrate on free traffic and can the advertising altogether, as these 7 Tips will help you do.
Tip #1: Organic Search Engine Rankings. There are only three search engines you need to worry about and those are Google, Yahoo, and MSN. Conquering top search engine rankings in the big three starts with good keyword research. When you know what search terms you want to target, its then a matter of tailoring your site to match what these search engines are looking for.
With Google you need lots of original content (that is, large websites) and natural-looking incoming links. With Yahoo its pretty much the same except that you can use reprinted articles, otherwise known as duplicate content, in building your subpages. With MSN you can attain top spots with small mini-sites that simply use the search terms in the domain.
You need incoming links, known as backlinks, to move up in the rankings. Some popular ways to get these include...