Lots of folks are speculating about GMs future. If you take all the press reports at heart, you would think that General Motors is on life support. Quite frankly, the opposite is true especially when you look at the global picture. In 2005, the General sold more than 9 million cars worldwide, the first time the automaker reached that figure since 1978. Yes, U.S. auto sales are down and some are calling for GM to reduce its many brands, currently numbering 8. Who should GM let go? Or, should General Motors stick with the game plan and maintain all 8 brands?
For the record, GMs 8 brands are: Cadillac, Buick, Pontiac, Chevrolet, Saturn, GMC, Hummer, and Saab. You could take Saab out of that pack as the Swedish automaker (although fully owned by GM) builds few cars in North America. Still, GM includes Saab in its marketing schema so well keep them in for arguments sake.
Clearly, Cadillac is GMs luxury division; Chevrolet is its budget or All American division; while GMC is the truck division. Beyond that, there is much muddling of divisions, but Buick is a maker of near luxury vehicles (Cadillac lite) while Hummer is GMs specialty truck division. The Saab line is a...
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