Introduction
You need copy for your landing page but youre not sure where to start. First lets clarify what we mean by a landing page. A landing page can be a page that visitors come to after clicking on a promotional banner or link. Ultimately, the landing page must convince the visitor that they should stay on your site. You may also have a goal that you want accomplished, such as:
Signing up for a newsletter or filling out a form
Buying a product
Reading informational pieces
Whats going to keep them there? The structure, the language, and the visual appeal all play a part of it. Check out these tips to create a great landing page, or reinvent the one you already have.
The structure
People arrive at your site looking for answers. They scan to see if theyre in the right place and assess whether its going to be a quick and easy visit or a long grinding one. Your landing page is the welcome wagon inviting them in and feeding them the information they need. The structure of the page will either pull them in and encourage them to fulfill your goal, or distract and cause them to cut out of there before getting the whole...