1. Email (opt in)
If you’re not sending your own personal email newsletter you’re missing a huge opportunity. I don’t care if you’re an employee of a Fortune 500 company or a self-employed consultant. You MUST develop you own email newsletter.
An eZine will allow you to build your relationship, credibility and trust with the people that subscribe. Provide them useful, unique and pertinent information and watch your sales skyrocket.
2. Pay-per-Click (PPC)
Pay-per-click or PPC ads are a very effective and cost efficient way to drive prospects to your website. Whether it be a one-page sales letter or a “squeeze page” for them to sign up for your ezine, PPCs are an easy way for you to build awareness.
By using PPCs you can achieve laser like focus on your target market by using specific keywords. Then run ads for only those keywords. The benefit is when the prospect clicks on that ad they are not going to a general site with all kinds of garbage on it they are landing on your specific, targeted site. Niche marketing at its best.
3. Customer Referrals
This is old school. But if you’re...
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