Todays consumer is a moving target. Choosing the right consumer and the right demographic to target is an important decision. Monitoring what is hot and whats not can dramatically influence a package designs success or failure. Package design is an integral way to connect with your customer. But do you clearly understand the needs and wants of these elusive markets?
Understand the customer is critical. The problem today is that one package may not satisfy the needs and requirements of all buyers.
There are many niche markets out there and each one requires specialized packaging. So if you are targeting one of those, do your research first. What works for one target market may not work for another. So….
1) Find out what package attributes appeal to the customer you are targeting. If it is a harried homemaker shopping for your product then convenience of use had better be at the top of the list. Those over 50 are seeking convenience too but issues like the size of print on the package and ease of use top their priority list. Make sure your package employs the characteristics that appeal to your target market.
2) Understand how the package will be...
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