Product naming is a key aspect of branding. The name you ultimately choose will reflect who you are, your companys personality and vision. But more importantly, it must unforgettably embody the promise of your products main benefit to your potential customers. It can dovetail generically with your competition, but ideally, it should stand out from the crowd. Where to begin? Here are some basic guidelines.
If the fields too crowded, be unique
MSN Search, Netscape Search, AOL Search, they all stayed in the same category, so you could play it safe and go with Stupendous Search or Super-Duper Search. This works for a time, but as soon as the field gets too crowded, youll be lost in the mush of sameness with ever diminishing name recognition. If youre in it for the long haul, better to break away from the crowd with a name like Google, Yahoo, or even Dogpile (though Im not a fan of going into the scat category just to be unique). Even Kinkosthe founder’s nickname (he had kinky red hair in school)is different enough to be memorable.
Avoid tongue twisters
Theres a little part in all of us that hates to be embarrassed. When we ask...
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