No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.
To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work. But after all this effort will you be perceived as an expert? If you feel you’ve earned the mantle of expert but are not recognized as one, here are eight ways to start establishing your reputation.
Publish a book or series of reports
The internet has made this much easier. You can now create an ebook that can be downloaded without having to involve a publisher. A well-written book or series of reports will establish your reputation as an expert in your field.
Publish a newsletter
Set one up on the internet and distribute it to your customers. This is an excellent way to regularly keep your name in front of your prospects as an authority on your subject.
Write press releases
Used correctly these can gain you a lot of positive publicity. Make sure...