Its a New Year and a fantastic time to give your personal brand a jolly-good overhaul. You are like a diamond with many facets. So why not show some of your facets to the world?
Here is a 3-point plan for bringing out your best this New Year:
1. RETHINK YOUR PERSONAL IDENTITY
Are you tired of always being asked to take the minutes because youre the organized one? Or never being taken seriously because youre the funny one? Or always getting stuck with the numbers job because youre the analytical one? People only see what we choose to projecteither consciously or subconsciously. So how about thinking outside the box of good old you and adding a bit of spice to your personality.
Heres a five step plan for doing this:
1. Ask five friends to describe you in just five words (and be open!). Pool the results together and pick the two core qualities that are most important to you.
2. Get the same friends to tell you what qualities theyd like to see you bring out more. Pool the results together and pick just one quality youd like to emphasize over the next three months.
3. Create your brand message with the final list of qualities (e.g. I...
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