A Beginners Guide To The Importance Of In-Bound Links To Your Website!
A common complaint I hear from businesses is that their website does not appear in the first page of search engine results for the most basic but vital phrase such as “Dentist Manchester”.
To a large degree your success in search engine results will depend on your inbound linking strategy.
Before you glaze over let me explain.
You have probably seen links in the pages of a web site. Links can take you to another page in the same web site or to a totally different web site. Links are the “blue bits” on a web page and usually look like this: www.dbs-uk.co.uk
If you could click on the link above it would count as an inbound link for DBS.
Search engines know that it takes human effort to place a link on a website and so they see links as a vote of popularity. Someone actually has to take the time to put a special piece of code on a site so that when you click a link you are whooshed to another site. In very broad terms the more links you have the more popular you’re perceived by search engines.
Search engines all have...
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