In the Philippines, the term fast food is pretty much synonymous with the Jollibee brand. It took more than just one man for it to become that way, but all it took to start was a man name Tony Tan Caktiong. The humble beginning for Tony was working with his father to operate a kitchen in Fujian, China. In 1975, Tony began his entreprenuerial journey with simply a pair of two ice cream parlors in Cubao, Quezon City.
Despite his success with the ice cream parlors, Tony didnt stop there. He looked around the world and saw the kind of success chains like McDonalds were having. Instead of opening a franchise for an existing fast food chain like Burger King or Wendys, he decided to expand with the opening of his own chain of hamburger-serving fast food restaurants named Jollibee in 1978.
Since McDonalds hadnt yet entered into the Philippines, Tony capitalized on this fact by establishing his brand among the Filipino people. Instead of trying to learn everything from scratch, Tony traveled to the United States to learn the tricks of the trade from the already established chains such as McDonalds. By implementing these tried and true business practices back in the...
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