So you have worked at a couple of neighborhood coffee stores, and worked for at least one of the “chains”. You have put a business plan together, and you have even attended some SCAA (Specialty Coffee Association of America) meetings and/or seminars, and now you have found the perfect location.
Before signing your life away, make sure that this location really is good, and that there are no hidden restrictions on advertising or signage. I had one client who opened up a great looking coffee shop opposite a brand new supermarket. However, the township made him take down his sign because it violated some insignificant by-law. His business completely dried-up and he had to close.
Another small, but incredibly important factor, is trash. Who is responsible for its removal, and is the dumpster easily accessible? Find out now, otherwise you may regret it later.
Also find out if you have a monopoly in your shopping area/mall/strip mall/etc. Once again I have a horror story of a small operator who built up a nice trade around an espresso cart situated in a mall. When the mall saw how prosperous the cart was, they leased out a large space to a...
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