The CRM (customer relationship management) solution software GoldMine has been around for a long time now. As a matter of fact, theyve been in existence for so long that their website is brave enough to claim having invented CRM. While it would take lots of research to verify this fact, one doesnt have to look far to read or hear about the benefits that GoldMine software has shared, and is still sharing, with its clients today.
A company will find it hard to transition from being a small enterprise to a medium or big corporation. Naturally, a company expands as its customer base grows. The benefit of being a small company is that there is almost no need to implement a CRM solution as the customer base is small and very easily handled and accessed by human memory.
The problem begins when the customer load begins to grow too large. As a company expands, several divisions or departments are created which effectively splits customer information storage centers. Now, imagine having to frantically run from one department to another in search of a specific customer file. The time that it takes to accomplish this coupled with time spent searching in file cabinets is an...
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