A Grand Step For Diamond Jewelry Market In The Corporate Gifting Sector
Diamond market further flourishes with its entry in the corporate sector serving itself as an important gifting and promotional tool.
Jewelry has been part of the Indian traditions for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy jewelry that makes a fashion statement or expresses her individuality. Not only the richer class but also the sales were seen to be high in middle class section i.e. we are talking about approximately 300 million middle class consumers.
The rising purchasing power of the Indian consumer at all levels and the boom in the IT and the BPO industries has pushed up people’s desire to spend. India, which has long been the world’s largest consumer of gold, has in the last few years seen the overall jewelry market expand beyond expectations, with changing consumer preferences leading a shift away from heavy gold jewelry to lighter, trendier ornaments. India has tremendously increased it’s sales of diamond jewelry and taught Indians to value design where...
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