Conveying trust to shoppers is critical to any online business, but especially to small businesses that lack the recognizable names and familiar brands of large retail chains. Thirty-five percent of online shoppers say theyre less willing to purchase from small, unknown e-businesses for fear that their personal information will be misused. So if you own a small online store, youre starting out at a disadvantage because customers are weary of buying from you to begin with.
A high percentage of Internet users admit that privacy concerns limit their online purchases. In other words, communicating safety to shoppers is critical to your bottom line. Surveys consistently show the top fears of online shoppers credit card theft, identity theft, spyware, and spamming all center around their information being stolen or exploited. According to Fran Maier, of http://TRUSTe.org, there are many ways you can reassure your customers that their privacy is your priority:
Third party privacy seals, such as those TRUSTe provides, go a long way in persuading customers that you value their privacy and wont share their details without their consent. Adds Maier, It also lets them...
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
