Should you Pay Per Click?
Commonly refered to as PPC among the savy internet marketers. If you have been marketing online for any length of time you have probably seen PPC eat up your advertising dollars with little or no results.
You research and choose the hottest keywords, then burn through your daily budget in an hour with no sales. The myth that mega traffic produces mega profits is just that. A myth.
Traffic is great. Traffic improves your search engine ranking. It increases word of mouth advertising. Traffic gets you more traffic, but when you are paying a pretty penny for each and every click you want sales.
You may remember the class action law suit against Google. A group of businesses sued Google claiming the company didn’t do enough to prevent click fraud so they lost money in their PPC campaigns.
In my less than humble opinion, click fraud was not the culprit. For those who don’t know, click fraud is when someone who publishes Google Adsense ads clicks on ads on their own sight to make money with no intention of purchasing the product advertised.
As I said, in my opinion click fraud was not the culprit. It...
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