A Real-Time Way To Avoid Identity Theft

| Total Words: 221

As identity thieves become more of a threat to individuals and businesses, many people wish they had someone-or something-to watch over and guard their valuable financial information.

While most consumers can’t afford a financial bodyguard, many are taking advantage of a real-time identity management service that can potentially avert identity crimes.

I consider one service, Identity Sweep, developed with MyPublic Info (MyPublicInfo.com) and Affinion Group (www.affiniongroup .com), a leader in credit monitoring and identity theft, to be more proactive than any other. It may be the consumer’s best chance at avoiding identity-related criminal abuse. Identity Sweep protects consumer identities in three ways:

1. It includes a leading-edge identity fraud detection technology that scans billions of public records for suspicious activity associated with identity fraud, including attempts to create a synthetic identity. The service analyzes the suspicious activity to provide a risk score.

2. It searches Internet newsgroups, search engines, blogs and hundreds of thousands of chat rooms and Web sites looking for personal and financial...

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