For attendees of my Telesales Rep Colleges, and customized training programs for clients, I have a standing offer of evaluating their opening statements afterward. Here are a few submitted by the pros at Dobbs Publishing, a group of niched magazines for auto enthusiasts.
Joe Galloway faxed over several openers. The first one:
Good morning Mr. Grabowski, my name is Joe Galloway. I am with Dobbs Publishing and Super Ford magazine. If I’ve caught you at a good time I’d like to discuss your mail order program to determine if we might be able to help increase your profitability in this area of your business.
Not bad, but we can make it better. First, this opener touches on the time issue before mentioning the possible result the prospect will get. Although I like this method of respecting the listener’s time, I suggest it appear after the possible benefit.
Although the remainder of it has a better chance of creating interest than resistance, let’s spice it up by getting a bit more specific with the possible benefits.
Here’s a suggestion.
After introducing himself and the magazine, Joe could say, I notice that...
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