Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
However, there is much much more to branding than just looking good. Particularly in this web 2.0 era, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building a powerful brand equity.
In other words, a right media mix would mean:
-> Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
-> Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
-> Viral marketing (vitally important in todays age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
-> Television commercial...
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