A Search Engine Optimization Primer describes for the layman the various methods and requirements to make a Web site search engine friendly.
What is the point in spending time and money building a Web site if no one can find it doing a simple search using Google, Yahoo!, MSN, or any number of other search engines?
With Internet searches quickly replacing traditional methods of locating products and services (like the Yellow Pages), companies today have to ensure that their Web store front is as visible as possible to potential customers or users.
Read on to find out how you can make sure that your Web site is optimized for todays search engines!
A Definition
Search Engine Optimization (SEO) is a complex topic with a fairly simple definition: SEO is the science and art of designing a Web site and its content in such a way as to give each Web site page the best chance of being listed and highly ranked by search engines. I describe it as both a science and an art.
The Science of SEO
Like a science, specific, known design techniques can be used (or not) by Web designers to improve a search engines ability to read...
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