Leaflet is a way of showing your ideas as well as emotions in terms of words, pictures and then graphics. The way you present your ideas in the leaflet will determine or will influence the perception of your readers in terms of the messages conveyed in your leaflet. The information in your leaflets will enable your customers to decide whether your information has relevance to them or is just a waste of their time.
The design of the leaflet must be created in such a way wherein the whole point you want to discuss in the leaflet are conveyed in a direct and concise manner that is effective enough in encouraging comments as well as action from the readers. In terms of the text to be used it must possess the following characteristics: persuasiveness, must be interesting, noteworthy and helpful. Create your text in such a way that it will leave a mark in the minds of its readers. And then be sure to use only short paragraphs and then make sure you mark them with headings. For sequential ideas make use of bullets since it is must easier to read. Also, for those information which you may want to give emphasis on you may highlight or make use of a different font and then bold...
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