As a business grows, sometimes business owners tend to forget the most important part of their business the customers. The danger with this is that the business can become just another faceless unit that customers deal with. Remember that acquiring customers is difficult especially if people just buy from you once. This is why people who are already old in the business industry will tell you that it is better to spend money on advertisements to keep old customers than keep on beating around the bush to gain new customers.
To really keep your customers, you need to spend a day or two every month to make courtesy calls and thank your existing customers. If you really dont have any real business to do with your customers a simple hello will be nice. Your customers will be pleased that you took the time just to check in.
Thanking your customers is often a neglected gesture yet a very powerful sales tool. There are several instances where in a simple thank you to your customers will be very much appreciated.
First, when they make a purchase a simple thank you will be well appreciated. When was the last time a store clerk thanked you for buying from their...