A Strategy For Coming Up With A Great Book Title
Go into a bookstore and browse through the titles in the bestseller section. Book publishing companies hire high-priced people to come up with a title or headline, because book publishing is a big business; therefore a lot of contemplation goes into making their titles as commercially-viable as possible. Many well-known and highly successful books started out with other titles. According to Dan Poynter, the father of self-publishing:
Tomorrow is Another Day became Gone With The Wind.
Blossom and the Flower became Peyton Place.
The Rainbow Book became Free Stuff For Kids.
The Squash Book became the Zucchini Book.
John Thomas and Lady Jane became Lady Chatterlys Lover.
Trimalchio in West Egg became Fitzgeralds The Great Gatsby.
Something that Happened became Steinbecks Of Mice and Men.
Catch 18 became Catch 22
While you are at the store, notice how the other browsers pick up a book, scan the front and back cover, and then put it down again before going on to another book. The whole process takes about two seconds each. Thats all of the time you have to make an...
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