Kia is planning to bring to the American market a new type of vehicle a seven passenger crossover that will compete against the likes of the Toyota Matrix and the Dodge Caliper. The Kia Carens will be sold later this year in Europe and will likely make it to the U.S. market as the Kia Rondo at about the same time. Demand for crossovers continues to rise as the market adjusts to this relatively new type of vehicle. Will the Rondo succeed? If early press reports are any indication then the answer is yes.
Kias aggressive surge on the world scene is being made evident through new or proposed factories in Europe and in Georgia, USA. As a subsidiary of the mighty Hyundai group, Kia has long stood for being the budget Korean brand while Hyundai is the companys value brand. The proposed Rondo will continue Kias tradition of providing decent quality small vehicles for prices that are thousands of dollars less than the competition.
Importantly, the Rondo crossover will fit nicely into a category of vehicles that have yet to take the U.S. by storm: mini-minivans. Popular in Europe, these compact vans are much smaller than current American minivans, yet still able to hold...
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