It would be a sweet reward to find a cure for pediatric cancer and other life-threatening diseases that affect children-and ice cream fans now have a way to help.
Fans of ice cream-whether it’s on a stick, in a cup or on top of a cone-can visit Icecream.com to “stick up” for kids with cancer.
For every virtual frozen pop stick message sent from the site between May 15 and Dec. 31, 2006, Nestl Ice Cream will donate 25 cents to City of Hope Cancer Center, where the money will be used for pediatric cancer research, treatment and education.
Visitors to Icecream.com are invited to write some words of inspiration, a favorite joke or simply a message of hope on a virtual frozen pop stick that will be shared with kids who are currently undergoing treatment.
At the end of the program, the number of virtual frozen pop sticks will be counted and an equivalent number of real-life frozen pop sticks will be used to construct a sculpture. A talented artist will design a kid-friendly, whimsical sculpture that will be placed at City of Hope to remind children that people throughout the country are wishing them well.
The sculpture will be...
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