Every good Internet business understands the value of conversions versus hits received. Far too often, businesses become fixated on the hits they are receiving instead of monitoring their hit to sale conversion rate. This misguided focus is the road to ruin because it fails to take in the issue of abandonment.
Abandonment
Abandonment is one of those terms that has a unique meaning when applied to the Internet. The term refers to reasons why a user abandons a site before taking the action the site owner desires, typically purchasing a product or making an inquiry.
There are a number of beautiful sites on the Internet with unique innovations. Unfortunately, these sites rarely turn a profit or unnecessarily limit their profit potential. Site owners must focus on only one thing when building a site converting visitors to customers. To avoid abandonment issues, you should focus on the following:
1. The site should always load as quickly as possible to accommodate visitors that are using 56k dialup modems.
2. The site should be designed for ease of use, not what looks good.
3. All advertisements must click through directly to the items that...
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