Back in 1986, when the Acura brand was introduced by the Honda Motor Company, two models started it all: the Legend and the Integra. Since that time several additional models have joined the Acura line up and the two original models were renamed: the Legend became the RL and the Integra was renamed the RSX. Todays RSX a three door hatchback — continues to offer pretty much what the original Integra stood for: luxury, engineering, and value. Lets take a closer look at this popular seller and what the car means to both the driver and to the company.
Hondas introduction of Acura was prior to and done slightly different than Toyotas introduction of Lexus and Nissans roll out of Infiniti. Unlike its Japanese cousins who were introducing pure luxury brands, Honda decided to include near luxury as well as luxury cars in the Acura mix. This marketing method was Kind of like selling Cadillacs and Oldsmobiles under one name, but without the creation of a third brand. Hondas strategy has paid off as the Integra/RSX has been a popular seller and a nice bridge for Honda loyalists looking for something a bit more refined than the typical Honda, but without the Acura price....
To view and download this full PLR article, you must be logged in. Registration is completely free. Once you create your account, you will be able to browse, search & downlod from our PLR articles database of over "1,57,897+" on 1,000's of niches and 200+ categories without paying a penny. Click here to signup...
