When Honda launched the Acura brand in 1986, two models powered the fleet: the Integra and the Legend. Since then many other models have been added to the Acura line up and the Integra was eventually renamed the RSX and the Legend was later given the RL designation. After two decades of service, the Integra/RSX is in its final year of production. Please read on for reasons why the Honda Motor Company will kill off this once popular seller.
Blowing Up Bridges – When Honda created Acura, the company wanted one bridge model to be included in the mix to help Honda owners transition to Acura. The thought back then was that the price differential between the two brands would be too much for many one-time Honda owners to swallow. Thus, the Integra was created and priced only slightly higher than the most expensive Honda model, but well below the prevailing price of the Legend. With this pricing plan in place, Honda believed accurately that Integra/RSX owners would eventually opt for a more upscale Acura. Today, however, Honda is now actively separating the two brands with individual research and development departments in play. Furthermore, Acura is being repositioned to...
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