There are some common mistakes that can destroy a thriving ecommerce business. Most of them are easy to avoid, but some of them sideswipe business owners in their simplicity, and can leave a thriving business at the bottom of the pile for months. Here are some advanced Internet Marketing techniques to help webmasters avoid sabotaging their business websites.
Landing Pages
A common mistake is not paying attention to landing pages. Many ecommerce businesses make landing pages and leave it at that. Unfortunately, much of the web is human driven, and people do not follow mathematical patterns. This means that a companys perfectly designed landing page may be ignored while a seemingly random page brings a few hundred hits a day.
This is caused by several reasons. The most common is a balance between keyword phrases used by users, which are often different from what they should be, and the content on the page. It often has a lot to do with the number of random web users who linked to that page.
In many cases, a webmaster will notice a particular article that bloggers and forum posters love. They create hundreds of links to this page, increasing the Page...
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