There are many different types of software that an advertising agency needs to conduct business efficiently. Here are some examples of tasks that can be supported by software that is currently available to agencies:
-> Create estimates and quotes, invoices and schedules for client approval
-> Prepare drafts of a new brochure, print ad, or annual report for review
-> Manage client feedback on direct mail materials
-> Track key project milestone dates
-> Prepare and review media plans
-> Prepare a storyboard presentation for a client
-> Prepare market research
-> Schedule project tasks
-> Review rough cuts
-> Create project timelines
-> Manage external client and prospect requests
-> Schedule media
-> Time tracking
-> Track expenses against estimates
-> Plan and analyze resources usage
-> Accounting and bookkeeping
To meet these needs, an advertising agency should consider the following:
Graphic Design Software The agency will need a creative design Application Suite like Macromedia Design Suite or
Adobe Creative Suite to do the basic graphic design, storyboarding...
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