Watch any given television long enough, and youll be greeted by advertisements. And in todays ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely lucrative contracts for the right image, the art of advertising today is massively important.
The actual art of advertising and branding is a lot more sophisticated and in-depth than the consumers they target may realize. Long before an advert even reaches the screen, or print, it has been subject to pain-staking research, focus groups, marketing surveys, and many other methods of determining the current state of the target market. Without this information, releasing a product runs the risk of commercial suicide if the consumer isnt ready. Theres no such thing as luck where advertising a brand, either established or new, is involved. It takes a lot of hard work, grueling hours in meetings and highly skilled teams of creative minds to finalize a concept.
Part of this process, and a way of determining whether a new brand and accompanying advertisement has succeeded or not, is actually one of the simplest....
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