There is no question that advertising is the key to the success of any business large or small, new or old. Without advertising and marketing practices a business simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. If you have heard the old adage that it takes money to make money then you know that advertising does not come for free. A business must consider an advertising campaign budget to keep its numbers up.
It has been said that the best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business. Usually, word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience. Most of the time, they tell their friends, family, and coworkers about a particular product or service and in turn new customers come to the business.
While word of mouth is a wonderful and free way to get the word out about a business, it is not the be all end all of advertising. Advertising with television spots, radio spots, on billboards, and in print are all still...
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