Theres not a question that promotional items can be an invaluable way to help market your company, product or service. However, its also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not just taken because its free, only to be discarded later. These should be items that people use, preferably on a consistent basis.
Very few promotional items can compete with the usability of advertising pens. You have probably used one recently yourself. Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other.
This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets.
Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company...
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