During a email campaign address to your clients, members or mailing list subscribers it is also necessary to monitor it and know when your emails are actually read.
The “Email Marketing Use and Trends Report: H1 2004” created upon the information collected from the MailerMailer’s 70 million clients, proved the following :
1. Email checking
The same day you send the email – This is when most of your targeted audience ( 80% ) will receive and read your email. 95% of your target audience will receive and read your email after 6 days of delivery.
2. Failed Email
Sending out a email can fail : when one of your subscribers changed his/her’s email address without letting you know, if the email is marked as spam or if the email server of one of your subscriber(s) is not responding or it’s offline.
A recent study proved that the failure rate when sending the first 5 emails to your subscribers is 6,6%, after you delete the invalid email addresses from your mailing list the failure rate when down to 3,9%.
Sending an email to goverment institutions will have a smaller failure rate ( 2,41% ), e-commerce...
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