Advertising Yourself To Friends?
Did you know many of your friends do not know exactly what you do to make your money? It happens more often than you’d like to think to small businesses.
Since people like to do business with friends, it is important you help them to know what you do.
Recognize that you need to educate your friends and acquaintances about your small business. Then they can become some of your best sources of new clients and promote you to others as well.
Right now you have lots of social and business networks of people who know you personally: from your clubs, recreational activities, school activities, religious affiliations, hobby groups and so on.
Your friends and acquaintances know you for the person and character you demonstrate to them in person. Your friendship is of primary importance to them. What you do for a living is secondary.
So it’s up to you to tell them about how you can help when they (or others they know) need what you are selling. Your personal colleagues are valued assets to promote both you and your business.
Your goal is to become the “go to” person when your...