Are you looking to learn how to optimize your ads, increase click through rate, reduce advertising costs and maximize return on investment in one go? The following tips will help you in achieving those aims.
Keeping Track On Your ROI (Return on investment)
This is one statistic that you really need to know. You need to know where your conversions are coming from on a keyword level. Detailed knowledge on this will seriously reduce your advertising costs which into increases your overall profit. Google now provides a useful service from within your Adwords account called ‘Analytics’ which will provide with this vital information.
How to Improve ROI?
Conversion rates will need to be improved. This can be achieved by:
Traffic Quality One of the major mistakes that new adword users make is bidding on to general a term. You need to narrow down your keywords. For example, instead of bidding on ‘sports car’ you may do better to try ‘red convertible sports car’. If you can attract more targeted traffic you will have a better chance of converting them into actual sales.
Ad Copy Try some simple split testing....
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