Affiliate Marketing-Consistent And Profitable

| Total Words: 274

In November 1994, just after the world wide web was born, a company called CDNOW came up with an online way of selling called BuyWeb a click through purchasing set-up that functioned independently from the storefront. This was the first profitable form of affiliate marketing, and many other online and e-commerce sites soon followed suite with similar programs (Amazon.com being an example.) Affiliate Marketing has now become a consistent method of advertising and selling, and now forms a large part of many companys marketing strategies. It is cheap, effective, and has little to no risk for all involved.

Traditionally, affiliate marketing functioned on cost-per-click systems, which means that the affiliate was paid for every advert or email clicked on or from their website. However, due to many fraudsters taking advantage of this system by using spam techniques, doing false advertising, creating ad-ware, using forced click techniques, doing SEO keyword stuffing, using tracking cookies and many similar techniques, the cost-per click system is not as popular as it once was. Merchants now rather use CPA (Cost-per-action) or CPS (cost-per-sale) techniques both being very...

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