The average person has to be exposed to a product seven times before he makes a decision to buy. What does that mean to you as an affiliate marketer? You need to be able to get the product you are offering in front of your visitors repeatedly. One of the best ways to do this is by getting the visitors of your website to sign up for a newsletter.
By capturing their email address and getting them on your newsletter list, you can keep bringing them back to your site. You will also be able to repeat your offer several times in your newsletter, and if you cant get them to buy the first product, you move on to something else. Sooner or later they will start buying and you will get your commission from the sale.
A newsletter is also a great relationship-building tool. Think about it, who are you more likely to buy from? A complete stranger or someone that has already provided you with great content on the subject you are interested in. Youd probably buy from someone that has given you great information already.
The same goes for your visitors. To turn them into customers, allow them to get to know you, show them that you know what you are doing and provide them...