There has been strong growth among black people in America when it comes to use of the Internet. Yet African-American adults are still far behind their peers in other ethnic groups. This surge in Internet use has been driven by women in the black community. Black women have embraced Internet business with a passion and have no problem whipping out their debit cards to spend. What is it that the African American man in general finds unattractive about the Internet?
Also, the African-American Internet population is younger and a higher proportion of users without college diplomas. When African-Americans go online they are looking for info that is immediately beneficial to their lives such as looking for a new job or car. Entertainment features online are also popular, which is most likely a result of the relative youthfulness of the African-American Internet population. Because of the inexperience of the average African-American user, the Web has not been fully integrated into his or her daily life. African-Americans are less likely to use the Internet on a daily basis and also spend less time online than other groups.
Combine phenomenal increases in buying power,...
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