An ad agency or advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell clients services or products.
Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients.
For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyers psychology.
Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better.
There are ample of theories to explain the process that goes in the buyers mind when he/she goes to purchase anything.
The process is not the same for each buyer and it is sequential.
One of the popular features followed by ad agencies is AIDA.
AIDA is a acronym...
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