After all the debate over website design, shopping carts and credit card processors,every website owner eventually comes to the startling realization that they need one more thing to survive – website traffic!
Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, you hide it in your basement where nobody can see it.
Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get “hits” to their sites, but they fail to realize that all “hits” are not created equal.
In their quest to get eyeballs to their websites, most online operators don’t realize there’s a big difference between driving “general” traffic to your website and driving “targeted” traffic.
Just getting any traffic is the same technique TV advertisers use. They flash ads on the screen in front of people who can’t afford or don’t need the advertised product.
Since general advertising can’t hit specific targets, they hit everyone and hope that someone in their...