When people show an interest in playing golf, they will start out by using the golf range to see if their interest is deep seeded or if it is a fly-by-night feeling that will be gone in two days or so. They do not start their amateur golf product shopping for weeks and perhaps months.
More than likely they will start their golf practices with some loaner equipment that the golf range has, and buy a bucket of balls to hit down the fairway throughout the day. The distance lines at the golf range give the amateur golfer the chance to hone his skills for distance, while trying to keep the ball on the fairway. They may invest in a golf hat to shade their head from the hot sun, but as far as buying golf equipment, they will do their amateur golf product shopping only when they feel ready.
A persons golfing buddies will let the man know when his skills have become advanced enough to invest some money in some amateur equipment. They will typically head to their favorite golf course and enter the Pro Shop to talk with the seasoned professional golfer, now retired, that runs this amateur golf product shopping business.
Before the man are golf clubs from such...