America Hits The Showers

| Total Words: 543

Imagine washing your worries away under a showerhead large enough to cover your entire body. Or consider the soothing sensation of massaging water jets set to the temperature and rhythm of your choosing. Now, think about enjoying this spa-worthy pampering in the comfort of your own home. If these indulgences sound appealing, you’re not alone. For more and more individuals, the daily forecast is calling for long, heavy showers.

Within the past few years, bathrooms have rapidly evolved into a kind of oasis within the home-growing larger in both size and importance as people seek refuge from increasing stresses and strains. Kitchen and Bath Business magazine recently reported that consumers are so passionate about this most private space of the home that bathroom remodeling jobs have increased 29 percent since 2000 and high-end remodeling jobs are expected to increase another 17 percent in the next year.

“No longer are bathrooms purely functional spaces for cleaning and grooming,” says Paul Flowers, vice president of design for Grohe, one of the largest faucet companies in the world. “Hip hotels and spas have opened our eyes to the pleasures...

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