American Express Blue Style And Status In One Affordable Package
Once upon a time a credit card was perceived to be nothing more than a piece of plastic used as a convenient form of payment, and it was quite common for a consumer to stick to the same credit card for many, many years.
This has changed. The fierce competition between credit card issuers and the concomitant overabundance of credit card products have commoditized the plastic. Consumers are becoming increasingly discerning and decidedly less loyal. It is not uncommon for a consumer to move from one card to the next to capitalize on introductory offers, lower interest rates and better rewards. In addition to this, there is a growing demand for more a better value proposition from the issuers, so to speak. How will your product, Mr. / Ms. Issuer, add value to my life?
American Express cottoned on to this trend earlier than anybody else – in 1999 to be exact – when they launched their American Express Blue credit card. The American Express Blue credit card offers a holistic package and it is as close to a one-size-fits-all credit card as you can find.
The American Express Blue...
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