America’s ‘Mane’ Attraction: The Golden Age of Horses

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More Americans are learning why riding off into the sunset equals living “happily ever after.”

With recent movies such as “Seabiscuit” and “Hidalgo” topping the charts, it seems horses are more popular than ever – but it’s not just Hollywood.

The trend is sweeping the nation as more people discover the wonderful world of horses. Participation in horse events is at an all-time high. Nearly 2 million Americans own horses, and millions more would like to.

In fact, a recent survey found three out of five adults would be happy if they were given a horse as a gift. And, a majority is interested in horseback riding while on vacation, attending a rodeo and going to a horse race.

With interest in horses on the rise, it’s no surprise that more Americans are finally getting involved. They are taking vacations at dude ranches, going on relaxing trail rides to de-stress after work, skipping gym workouts to fulfill fitness routines on horseback, and even using horses to teach kids responsibility and confidence.

And more importantly, they are finding affordable options.

“Getting involved is...

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