Affinity credit cards are one of the most popular kinds of plastic we carry today, especially as the fashion for balance transfer deals and the like continues to fade. Where once the focus was on how we could save money by shifting our credit card debt around, now more and more of us are looking to profit from our card use, or at least to benefit in some way from our everyday spending habits. This change of emphasis has led to a vast increase in the number of rewards and cashback cards on the market, but where do affinity cards fit in to the picture?
At its simplest, an affinity card is one which identifies the cardholder with a particular company, organization, or field of interest. The card will generally have a visual design to reflect this link, and will also offer some benefit related to the affinity topic in question. A good example is a hotel chain affinity card. If a credit card account holder travels a lot on business or for pleasure, and has a favorite chain of hotels to stay in, then a credit card linked to these hotels can offer benefits such as discounts on room reservations, a points program which lets you build up credits for free meals or use of...
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