An Introduction To Search Engine Optimization And Web Design

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Create a website and in no time at all you will be receiving visitors, right? Wrong. It can take time before a search engine finds and indexes your site. Once it does, it is by no means any guarantee that you will be one of the first sites listed under your subject. Search engines index billions of pages and even the most obscure subject can have thousands of pages. For example, the American Wirehair cat is extremely rare-only twenty-two were registered with the Cat Fancier’s association in 2003. Yet, when I type in American Wirehair Cat into Google, it gives me 220,000 pages to choose from. That means there are about 100,000 pages for each cat! Yahoo gave me fewer choices–only 99,100 pages.

So how do you put your webpage at the head of the pack? It all comes down to search engine optimization. Search engine optimization, or SEO, is the term used to describe methods and tricks used that will help improve how search engines rank your page. The higher that your page ranks, the better chance your page will be selected by someone searching, resulting in more traffic to your site.

Search Engines like Google and Yahoo! use complicated, highly guarded...

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