Many of the top search engine optimization gurus tell us that we must perform link exchanges and lots of them in order to reach the top of the search engines.
But is this still true?
Once if certainly was the case and that was enough to get yourself ranked highly. Nowadays, with the huge rise in Internet usage and websites, the search engines have wised up to this and have complex algorithms for working out your ranking. These are, of course, a closely guarded secret known to a few geeks on the inside, and guessed at by those on the outside.
Many of the search engine optimization experts are now telling us to be wary of link exchanges and to consider the following key points.
1) Link farms if your link is in what the search engines classify as a link farm then it could harm your ranking. A link farm is typically a site full of links, or a page with a high number of links on them. If the link farm is organised into categories with only a couple of dozen of relevant links per page, then it is less likely to harm your ranking.
2) Irrelevant sites – if your website is focused on children then having link exchanges with pharmacy and gambling...
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